Anne Jalkala: search on Z-Library

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1

Brand positioning strategies for industrial firms providing customer solutions

Maarit Jalkala, Anne, Keränen, Joona

Journal:

Journal of Business & Industrial Marketing

Year:

2014

Language:

english

File:

PDF, 300 KB

english, 2014

2

Three strategies for customer value assessment in business markets

Liozu and Andreas Hinterhuber, Stephan, Keränen, Joona, Jalkala, Anne

Journal:

Management Decision

Year:

2014

Language:

english

File:

PDF, 357 KB

english, 2014

3

Towards a framework of customer value assessment in B2B markets: An exploratory study

Keränen, Joona, Jalkala, Anne

Journal:

Industrial Marketing Management

Year:

2013

Language:

english

File:

PDF, 390 KB

english, 2013

4

Changing project business orientations: Towards a new logic of project marketing

Anne Jalkala, Bernard Cova, Robert Salle, Risto T. Salminen

Journal:

European Management Journal

Year:

2010

Language:

english

File:

PDF, 292 KB

english, 2010

5

Communicating customer references on industrial companies' Web sites

Anne Jalkala, Risto T. Salminen

Journal:

Industrial Marketing Management

Year:

2009

Language:

english

File:

PDF, 486 KB

english, 2009

6

Practices and functions of customer reference marketing — Leveraging customer references as marketing assets

Anne Jalkala, Risto T. Salminen

Journal:

Industrial Marketing Management

Year:

2010

Language:

english

File:

PDF, 284 KB

english, 2010

7

Methods for reducing buyer perceived risk related to the adoption of technological innovations

Patala, Samuli, Jalkala, Anne, Soukka, Risto

Journal:

International Journal of Procurement Management

Year:

2014

Language:

english

File:

PDF, 216 KB

english, 2014

8

Customer reference marketing: Conceptualization, measurement and link to selling performance

Terho, Harri, Jalkala, Anne

Journal:

Industrial Marketing Management

Year:

2017

Language:

english

File:

PDF, 637 KB

english, 2017

9

Creation and Alignment of the Eco-innovation Strategy Model to Regional Innovation Strategy: A Case from Lahti (Päijät-Häme Region), Finland

Panapanaan, Virgilio, Uotila, Tuomo, Jalkala, Anne

Journal:

European Planning Studies

Year:

2014

Language:

english

File:

PDF, 388 KB

english, 2014

10

Supplier's Internal Communication Network During the Project Sales Process

Ryynänen, Harri, Jalkala, Anne, Salminen, Risto T.

Journal:

Project Management Journal

Year:

2013

Language:

english

File:

PDF, 178 KB

english, 2013

11

Divergent goals in supplier-customer co-development process: an integrated framework

Chiara Cantù, Dr Daniela Corsaro an, Dr, Oinonen, Minna, Jalkala, Anne Maarit

Journal:

Journal of Business & Industrial Marketing

Year:

2015

Language:

english

File:

PDF, 262 KB

english, 2015

12

Sustainable value propositions: Framework and implications for technology suppliers

Patala, Samuli, Jalkala, Anne, Keränen, Joona, Väisänen, Sanni, Tuominen, Valtteri, Soukka, Risto

Journal:

Industrial Marketing Management

Year:

2016

Language:

english

File:

PDF, 1.04 MB

english, 2016

13

In search of paradox management capability in supplier–customer co-development

Oinonen, Minna, Ritala, Paavo, Jalkala, Anne, Blomqvist, Kirsimarja

Journal:

Industrial Marketing Management

Year:

2017

Language:

english

File:

PDF, 439 KB

english, 2017

14

Towards a broader perspective on the forms of eco-industrial networks

Patala, Samuli, Hämäläinen, Sari, Jalkala, Anne, Pesonen, Hanna-Leena

Journal:

Journal of Cleaner Production

Year:

2014

Language:

english

File:

PDF, 402 KB

english, 2014

15

Book review

Journal:

Industrial Marketing Management

Year:

2014

Language:

english

File:

PDF, 196 KB

english, 2014

16

Combining RFID technology with social media marketing - a value network analysis

Oinonen, Minna, Jalkala, Anne, Salo, Jari

Journal:

International Journal of Business Information Systems

Year:

2012

Language:

english

File:

PDF, 160 KB

english, 2012

17

Legitimacy Under Institutional Change: How incumbents appropriate clean rhetoric for dirty technologies

Patala, Samuli, Korpivaara, Ida, Jalkala, Anne, Kuitunen, Aino, Soppe, Birthe

Journal:

Organization Studies

Year:

2017

Language:

english

File:

PDF, 309 KB

english, 2017

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